It used to be taboo for movie stars to publicize products in the United States. We start to see the chip Crystal "our favorite movie star in commercials. Catherine Zeta-Jones recently broke the unspoken rule to appear in a series of ads [t-mobile. If anyone privilege on how they want to make money, I can understand why movie stars in an attempt to avoid getting involved in advertising for products or services. Advertising charity one thing. Many movie stars ads and public service announcements for charities. However, the hawking products to Madison Avenue might be a good idea to movie stars. It can be difficult to play a serious movie your latest knowing men peanut butter from television. In short, movie stars and only declarations do not mix.
Sometimes, the success of celebrity sale products on the product. George Foreman only now, as well as the town is known as a boxer grills. I think the question is not questioning the success of Forman or not Forman Grill success? George Forman Boxer professionally but he made a series of ads for mofler shops and other products before interrogation. Perhaps even George pet that combine celebrity pet producer everybody wants like gold.This seems the most logical explanation for successful Forman. What about other celebrities?
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Important public image in advertising. If important public image, then McDonalds will not cancel their contracts with "Kobe Bryant" after Kobe and charged with rape. Although never convicted, it still all support deals with McDonald's and other companies. Therefore an important issue: we buy a product, or celebrity? There is a simple answer. Regardless of paid celebrity, remain substandard products only for a short time. Failed TV is a good example of this theory. Jeff Foxworthy, one of the most successful comedians and murder in history, celebrity loves. However, the TV sitcom, "Jeff Foxoorthi exhibition" terrible.Foxworthy has been adversely affected by the failure in his own sitcom because he went to start variety very successful "blue Sam TV" but as you can see, the Declaration means two streets.Celebrity need some credibility in the eyes of the guests and customers.Also, and most importantly, the product needs to be high quality, as well.
Example best celebrity ads used to influence consumer choice on the war between the giants of legendary reputation Pepsi Cola. try targeting younger demographics of these personalities and Michael Jackson, Madonna, while Coca-Cola she figures and Michael Jordan Elton John. Pepsi wants its reputation as something new coolest was cool with healthy prisoners. approach to this point, research has shown that Pepsi usually come up tops in Cola wars. However, as long as a celebrity on employment there will always be a celebrity in the Declaration.
